Yes, many visitors to YouTube (including you) have used this video sharing site to watch a dazed kid after his visit to the dentist ask "is this real life" and people falling into wedding cakes. Used correctly, any business (small or large) can benefit from YouTube to bring in more members and customers.
The key to using YouTube as an effective business marketing tool is to offer content to your viewer which explains features of your business in an unambiguous and short and snappy manner. Possibly the most important factor to consider, is to make sure that the information available in your videos provides some genuine value to all viewers, regardless of whether they are potentials members or customers.
You are probably asking yourself “Why should I bother with this approach?”
Answer: Viral marketing – a good source of information in a well presented video, will find it's targeted audience as other people share it around the Internet (e.g. social media stratosphere).
You may already know that YouTube videos have built in tools which allow other websites and blogs to either link to your video or embed it onto their own sites. This is where the real distribution aka “viral marketing” benefits kick in.
When individuals willingly begin spreading your videos for others to view and benefit from, you will begin to see many positives out of your marketing campaign efforts. This is not to say that you need to be subtle in promoting your business by including your website link, offers and other key
Here are 3 fast tips to make your YouTube campaign a success:
1. When making a video to promote your business, always have in the back of your mind that you will be answering someone's question. YouTube viewers normally search for information or something to meet a particular interest so creating "how-to" videos is a good method of creating content that will appear in the search engine results (think of it as a search engine for videos e.g. Google for videos. For instance, if you have a business which focuses on fitness, create a 60 second how-to video on how to do a particular type of exercise. Ensure that you put your business’ website and phone number at the end of the video (naturally).
2. Answer a commonly asked question relating to what people are looking in relation to the type of business offering you provide to members or customers. Using the earlier example, if your business relates to health and fitness, make a video detailing different types of exercise regimes to do in the comfort of a member’s home and embed it on your site so your members can refer to it!
3. Get a testimonial from one of your customers or members. Getting a video testimonial will assist in building credibility with new clients.
The tips above are just some of the simple methods you can use to harness the power of YouTube which will in turn generate buzz around your business while also providing useful content for your customers/members and prospects.
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