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July 22, 2014

Being a social media marketer, I can always count on a variety of reactions when I mention “social media strategy”. Some praise it as the best innovation since the Television, while others dismiss it as a fad.   The excitement about the phrase may be too much and somet...

July 22, 2014

There are so many businesses that are continuously trying to market and grow their business. However no matter what they do they just can’t seem to bring in as many customers or sponsors as they would like.

 

Many businesses seem to go through the same issues initial...

July 22, 2014

You might not know this, but when a customer meets a salesperson for the first time, having a brand personality will increase the likelihood that they will complete the purchase offered to them.

 

This simple idea has to do with developing your unique value propositi...

July 22, 2014

Yes, many visitors to YouTube (including you) have used this video sharing site to watch a dazed kid after his visit to the dentist ask "is this real life" and people falling into wedding cakes. Used correctly, any business (small or large) can benefit from YouTube to...

July 22, 2014

We have previously written about how to develop your competitive advantage through your unique value proposition (UVP; click here ). With an amazing business case in hand, how are you going to apply this to find your ideal target market to sell your products and servic...

July 22, 2014

MobiQpons is a location based service with sends out special offers via the free MobiQpons mobile application available for iPhone, Blackberry and Android mobile phones and mobile web browsers to mobile users. It allows businesses to create a listing within MobiQpons’...

July 22, 2014

It doesn’t matter what type of business you run - the most proven and effective method of increasing your sales is to grow and nurture the existing value of your customer or member base (see our previous article on this topic)

 

By having worked through a similar iss...

July 22, 2014

Membership Benefits are great, they add value to an initial client purchase and if you find a good partner to work with, it can deliver great opportunities for lead generation for both parties.

 

However, what often happens is businesses get excited about the “potent...

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