Membership Benefits are great, they add value to an initial client purchase and if you find a good partner to work with, it can deliver great opportunities for lead generation for both parties.
However, what often happens is businesses get excited about the “potential” of a benefit or strategic alliance and that’s exactly what happens – it remains only a “potential”.
Read ahead to find out how you can maximise the membership benefits and strategic alliances you have developed for your company so it brings your members, strategic partners and your company greater opportunities.
1 - MANAGE YOUR BENEFITS – make sure they are updated, continually promoted and you keep in touch with your partners. Most membership offers remain passive or worse still, are being promoted but are no longer valid. It’s easy to add benefits but it's the maintenance that “converts” and keeps your members interested.
2 - COMMUNICATE CONSISTENTLY – have you set up strategic partnerships that haven’t converted? This could be because you have no relationship with their audience. Your benefit is listed in their members directory but the customers do not understand the benefit of choosing you.
When you develop a strategic alliance – negotiate a communications or promotional campaign!
3 - OFFER REAL VALUE – Having a long list of membership benefits looks good, but if you did not provide good value in the customer's eyes, it's a useless exercise and won't add value to your members or your strategic partners.
I'm busy working on my blog posts. Watch this space!