Revive Projects' Tips on Creating a Brand Identity for Consultants
July 22, 2014
It is important to note that brand creation is an integral part in establishing any form of business. As discussed earlier, a brand identity creates loyalty, trust, and your company name and services will be recognised with a special distinction.
Revive Projects has compiled a complete list of components of brand identity which play an important role in business:
Every business should have a unique name that attracts consumers. You may use your own name, or anything the best describes your services.
If you decide to create a website for your company, make sure the business name you’re thinking has an available domain. That way your business name and domain name in your website is the same.
If you’re able to secure a domain name that goes with your business name, you can choose to worry about it later or you can also create a website immediately.
Just like your business name your e-mail address is also important in creating your professional image. Make sure that you choose an e-mail address that will leave a professional impression. It is strongly advised that you use your business domain as your business e-mail address. This will also establish recall.
Create a Logo
Your logo is the visual representation of your business. It contains the name of your business, combined with images that express your services or products. When creating a logo, make sure to choose something simple yet appealing to the public eye. Do not create your own logo, leave it to a professional graphic designer.
Choose a Colour
Choose a colour that best fits the personality of your business. Colours are important in setting up the emotion of your business .Your business can also be easily recognised by the colours you use in your different advertising materials that contain your business' name and logo. Spend time in researching the psychology behind every colour to match the emotion of your brand.
Tagline or Slogan
A tagline or slogan is a short phrase that describes your service or business policy. Taglines or slogans create awareness and recall for your business. Taglines may remain as long as your business grows, while your slogans can be change from time to time since they serve as promotional tools for your product or service.
Every business person must have a business card at all times. Your business card must also be professional. Ask your logo designer to make you a presentable business card. Print only the most basic contact information on your card e.g. where you can be normally reached. You can put your main landline, mobile phone, and physical location of your business and your e-mail address. Make sure not to leave the back of your card black, so your clients can use it to write notes relevant to your business.
The majority of businesses today create a website to increase their profit. Many consumers
nowadays prefer to purchase online or set up appointments.
For a few hundred dollars, you can have your own website with a complete hosting package and you can be up and rolling in mere hours with a professional, up to date, and user friendly web presence. Simply select a template, pick a hosting package, and use the online interface to enter content to your web pages.
If you’re an individual who wants to set up a consulting firm, you can easily create a complete business identity as a professional consultant as soon as you have your business name, logo, business cards, and website. After that, it will be up to you to breathe life into your new brand identity by providing memorable and high quality professional consulting services.
Align your communication
Ensure that your communication is aligned. This means your brand values, and communication of campaigns are all integrated and consistent. This makes a stronger brand and clearer articulation of why customers should choose you before someone else.
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