Revive Projects' 10 things you should consider when creating social media policies
July 22, 2014
If you’re writing your social media policy from scratch or you are developing naturally in reaction to situations as they arise, here are Revive Projects'10 things you should consider when creating social media policies:
1. Present the purpose of social media
All policies need to address the purpose and importance to the reader/user and what is the benefit in reading the policy. The policy should always focus on the things a reader can do, not what they can’t do. The main objective of social media is leveraging the positive.
2. Take responsibility on what you write
Your business and its representatives need to take responsibility for what they write, and exercise good judgment and common sense. You don’t want to lose your job by being irresponsible online. Revive Projects believes common sense is extremely important anytime, anywhere.
3. Be original and trustworthy
Include your name when appropriate, your business name and your title. Consumers patronise products/services they are familiar with and from businesses they trust. Let them know who you are.
4. Consider your audience
It is always important to consider your audience and avoid alienating them no matter what kind of social media you are using.
5. Practice good judgment
It is alright to share your opinions in any social network but make sure to exercise good judgment. Avoid harsh or demeaning comments. Employees should always think twice before hitting ’send‘; consider what could happen if your business sees what the employee publishes on the Internet and how it affects the credibility of the employee and the business.
6. Understand the concept of community
You must understand that people in the community help and support each other. You must remember that transparency is important in community building and you must know how to balance your personal and professional information. Remember that your community shouldn’t be competitive and must be a comfortable avenue for your consumers to share, connect, help, and support.
7. Respect copyrights and fair us
Always give people proper credit for their work, and make sure you have the right to use something with attribution before you publish.
8. Always protect confidential & proprietary info
This is simple and basic, being transparent doesn’t mean being able to share confidential information. Employers may fail to make employees aware of any obligation they may have to protect confidential or proprietary information. Transparency doesn’t give employees the right to share anything they want.
9. Share something Valuable
You will benefit from any social media if you share something beneficial to your audience. Joe Homs, the CEO of Headset Bros in the US. relates an incident wherein valuable information was shared on Facebook. A customer posted his complaint about not receiving an order which led to the realisation that their shipping company had lost the package. Sending the customer a new package overnight fixed the problem and they eventually worked out the problem with the shipping company as well.
10. Productivity matters
Remember that in order for your social media endeavors to be successful, you need to find the right balance between social media and other work.
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