Helpful tips in developing your business' social media policy.
July 22, 2014
You may want to consider Revive Projects' five helpful tips we normally discuss with our clients while developing their own social media policies and guidelines. These tips may help you as well.
They are as follows:
1. Encourage your employees to participate in social networks
Your employees are your best advertisers. Any social media policy should actively encourage them to take part online and educate them how to share their opinions, enter discussions, debate or write a blog. Your strongest are your best advocates and promoters for your business' brand.
2. Avoid discussions about internal matters
Internal matters that are only known to a few people in the business shouldn’t be discussed to the majority of the employees. Share with them information that can be discussed freely in public or to any online site that would benefit the business.
3. Encourage your employees to be proud of their professional identity Honesty is the best policy.
Urge your employees to be proud of themselves and to be proud of the business they are working for. Explain that they are more credible when they identify themselves especially when they talk about work related issues. However, they must always use a disclaimer.
4. Advice your employees to avoid online disagreements
Employees should not involve themselves in online arguments with anybody. This will just quickly result to confusion and may escalate to conflict.
5. Provide a grievance wall for your employees
In order for your employees not to use any social media to air their complaints or grievances about your business, give them an avenue where they can be heard and properly raise their issues. Let them understand that there are problems that can be addressed a lot quicker in proper ways.
I'm busy working on my blog posts. Watch this space!