If your business has still not indulged into the world of social media, most likely the on question that is still on your mind is, “can it really help my business?” The answer is a loud and clear YES! Imagine the amount of customers and potential clients that you could possibly lose out on. Is that worth the risk? Here are the top five reasons why you shouldn't miss out.
1. A ready client base:
With more than 500 million Facebook users alone your clients are already there. Forecasts of 2011 show that businesses that are already using social media and the continuous growth in social media marketing use will result in faster and improved sales.
2. Social sites are now real-time on search engines:
Everything that you add on to your profiles be it tweets, videos, blog posts, notes, status updates, articles, etc are now displayed in real-time on search engines. The more information that gets indexed, the more opportunities you have to be listed in the search results, leading to more clients and potential customers to find and know about you.
3. Your business could monopolise Google:
When your content is indexed in multiple channels across the web, chances are that you would show up multiple times on the same page when searched. For instance, if you have company selling fitness equipments and you upload a video on Youtube about how to assemble an equipment, an e-newsletter sent out by your company, a Twitter post about a new product and Facebook pictures of events you have recently attended. A search result about your business would result in five listings including your company website. That would hardly leave any space for competit!
4. Build your company on a solid foundation of trust:
It is now essential for every company to have a strong online presence; the absence of it would make a consumer wary of your company making them doubt the integrity of the business which could lead to a lack of trust. Think for yourself, if you were to Google your competitor and you came up with no productive information, would you consider them as a big threat? On the other hand, if they are all over the web and when searched multiple results formulate, what would it say to you? It would say that this company is serious competition.
That it is a BIG company that is dedicated towards what it does, a transparent company that has nothing to hide and a communicative company that is ready to reach out to the world.
5. Improvise through tools readily available:
Nowadays, there are many free tools available on the web that help you measure how effective social marketing strategies are thereby helping you to improvise your strategies. Find out about Google Alerts, Twilerts, Bit.ly, Facebook Insights and Youtube insights, make them your friends as they won’t lie and will tell you exactly where your strengths and weaknesses lie. You can monitor how much of traffic is coming from social networks, the links and keywords that are bringing in traffic to your site, etc. Maximise your potential through these.
You cannot go wrong!
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