Useful Tips and Strategies for Small Business Branding
July 22, 2014
Remember that your brand is your business Identity. It is not just about your name or how your logo looks like on your business card or letterhead. It is how you present your company as an entity, your objectives and purposes, performance, and how you position your importance and credibility to your customers.You must position your brand as a high ranking business to your target audience. This way, customers will perceive you as a business of high value and you will gain an advantage against your competitors.
People pay top dollar for branded goods and clothing because of perceived value. This is attained through brand promotions using effective awareness campaign.
Branding Implies Difference!
The importance of creating your own brand is for you to be able to present your business as unique and different from your competitor. For example, there are millions of home based businesses on the web which offer the same services therefore it is necessary for you to constantly find ways on how people can distinguish your business from other existing business (key points of differentiation).
If you can create a unique and specialised brand, your customers will perceive you as high in value. You as a sales person will also become effective and efficient because you can focus more on selling your product to prospective clients.
How do you create a brand for your business?
The tried and tested methods are:
Create a logo
Think of a catchy / appealing slogan
Use attractive colour
Specify your product or service
Let’s review each method:
Creating a Logo
A unique logo works best in marketing and advertising. Using the image of your logo in your advertising materials will generate brand recall and they will associate it with your business. A well-recognised logo is often the best branding strategy you can devise.
Think of a Slogan
A catchy slogan adds great impact to a well recognised logo. It compliments recall to not only your logo but to your business name as a whole. A few clever words explaining accurately what your business is all about is an effective branding devise. Example: Revive Projects – Your Business Ideas to Life .
Another advantage of slogans is that as you improve/grow your business you can always change your tag lines.
Use Colours Most business use particular colours to identify their company. Colours are often used to signify specific emotions. For example, colours like yellow, orange or red are associated with hot food and are usually used by fast food companies. On the other hand, cooler hues like blue or purple evoke weightlessness and lightness; hence they are often used for diet or slimming products. Green is usually used for organic or environmental products.
Focus on the Services
Pointing out your services is another way of branding. Focus on your specialty and the best services you can offer. Display your uniqueness and differentiate your business from your competitors. Use it as your strongest marketing strategy. Do you remember Domino Pizza’s 30-minute delivery guarantee?
Bear in mind that it is important to create an identity for your business no matter how big or small it is. Branding is not meant to only set your business apart from others, but it’s main objective is to MAKE YOUR COMPANY A FAMILIAR IF NOT THE MOST POPULAR ENTITY IN THE MARKET.
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