Important Things to Consider In Writing Social Media Policy
July 22, 2014
Social media is about sharing and collaboration. This is the reason why the best way to create an effective policy is to find "social media evangelists" who are working in your company. Revive Projects believes that it is important to bring in your most active social media employees to collaborate and help craft your social media guidelines. Including employees in the process promotes internal advocacy for the policy. The policy should be more about how employees can apply the best practices for social media versus all the things employees can't or shouldn't do on social media.
When crafting a policy, make sure that:
Employees are reminded to familiarise themselves with the employment agreement and policies found in the employee handbook.
The policy applies to all social media such as multi-media, social networking websites, blogs and wikis for both professional and personal use.
Internet postings should not disclose any information or proprietary to the company or to any third party that may disclose the company’s confidential information.
Employees must clearly identify themselves and include a disclaimer for every opinion they make on any aspect of the company's business.
The disclaimer should state something like this "the views expressed are my personal opinions and do not necessarily reflect the views of (your company's name)."
Internet postings should not include company logos or trademarks unless given the permission to do so.
Internet postings must respect copyright, privacy, fair use, financial disclosure, and other applicable laws.
Employees should neither claim nor imply that they are speaking on behalf of the business
Corporate blogs, Facebook pages, Twitter accounts, etc. must be approved by the business first before an employee can post anything about the business and the industry.
The business reserves the right to request that certain subjects should be avoided, withdraw certain posts, and remove inappropriate comments.
If you are creating a social media policy you do not have to reinvent the wheel. Several companies including Cisco, IBM, Intel, Microsoft, and Razorfish have developed clear and comprehensive social media policies. If you are looking for some good examples of social media guidelines, there are over a 100 social media policies available online, for example the Social Media Governance website
I'm busy working on my blog posts. Watch this space!