The use of social media has become more popular and there is a great chance for your employees to use online tools for their professional and personal purpose.
In this case you need to have a social media policy that sets the foundation of your expectations whenever they use any social network to promote your brand to avoid any fall back. Educate and empower your employees on how to properly tweet or blog without mixing their personal and professional updates.
It's a wise decision for your business to have a social media policy, and luckily some of the biggest brands have already paved the way and published policies that you can borrow and modify for you to use.
1. Kodak on Transparency
The Kodak Social Media Tips is a good read and available for download as a PDF. This information is highly recommended for the beginners in business. Their policy provides an educational, instructional, and digestible utility that employees can reference when engage in confusing situations. It is presented like a guide book which is easier to understand unlike a standard policy agreement. Revive Projects recommends presenting this information in a guide book format which is easier to understand unlike a standard policy agreement.
What to copy?
Transparency guidelinesWhy? It is simple, straightforward, and very clear on boundaries. For example, when you are talking as an individual, people may perceive you to be talking on behalf of Kodak. If you blog or discuss photography, printing or other topics related to a Kodak business, be upfront and explain that you work for Kodak; however, if you aren’t an official company spokesperson, add a disclaimer to the effect: “The opinions and positions expressed are my own and do not represent Eastman Kodak Company.”
2. Intel on Moderation
Intel acknowledged that their social media guidelines are dynamic in nature and will develop via revolutionary changes as new trends and technologies become available. This is a fact and it can’t be questioned that Intel has a very active and strong social brand thereby they created a social media policy applicable to their contractor and employees who use social media in any way. Their social media guidelines are published online . In their policy they clearly spelled out what to think about when engaging in social forums and how to handle sticky situations using content moderation.
What to borrow: Moderation guidelines
Why? It should not be moderated unless it's offensive.
Text: If the content is positive- It is GOOD, if it’s negative but necessary to the conversation-consider it BAD but approve it anyway. It might make room for improvements. However, if the content is offensive and completely out of context, that is UGLY, reject it. That is an Intel principle, "The Good, the Bad, but not the Ugly".
3. IBM on Social Media Value
IBM is considered the innovators in the space of social media guidelines. IBM was one of the first big companies to publish a social policy document and made it available online . Their policy is based on true social experiences and can be considered as best practices learned from real experiences in their field.
What to borrow: Add Value section
Why? Their guideline inspires IBMers to be thoughtful in creating web content
Text: This section on Social Media Value creates a sense of community to employees, clients, and partners in the business which aims to improve their knowledge and skills. It is geared towards promoting the Values of IBM as a company, and establishing a good relationship with their audience.
I'm busy working on my blog posts. Watch this space!